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Tag Archive: pay-per-click ppc
Understanding Google’s SERP updates in 2021
Google's SERP is the results that populate based on search queries. When you type in, "best pizza shop" those results show for a multitude of reasons. In 2021, Google's SERP continues to advance with its consumers, which means understanding these updates for all businesses! These are the top trends!
A comprehensive guide to local SEO in 2021
Local SEO and the local algorithm use three separate factors when ranking a local business- relevance, distance, and prominence. This is the comprehensive guide of local SEO in 2021 to ensure you rank on local SERP!
Micromarketing - pros, cons, and examples
A strong micromarketing strategy targets a niche market to ensure their products are reaching the right consumers! Yes, you can have a macro, micro, and nano micro marketing strategy! Learn more about this.
May SEO Notes- The latest in the industry
Here are some of the most significant SEO updates and changes coming to a search engine near you and what it means for marketing strategies as we quickly approach 2022.
How to improve User Experience (UX) design on apps
Mobile apps that are unsuccessful can be attributed to a couple of factors, but one of the largest ones is a lack of proper design elements. This is how to improve the user experience to increase the retention of consumers.
Is TikTok the future of social ecommerce?
The app continues to provide personal brands, influencer marketing opportunities, and businesses the ability to sell their products and services to their consumers. With its quick rise to popularity, will it take over social commerce?
UPDATED: How to promote small businesses through podcasts
Podcasts will grow over 20% in the next three years. From gruesome murder mysteries to entrepreneurial podcasts, there is no shortage of topics for consumers to listen in on.
Consumer behavior and purchasing: Do you know your company’s “why”?
You can market every product and service, spend thousands of dollars, but if the messaging, audience and motivation is all wrong, it just won’t work. This is how to understand consumer behavior and how it correlates to your marketing strategy.
Six actionable tips for a successful UI design
User Interface design or UI design is one of the most important aspects of developing a website. User experiences are one of the key aspects in driving traffic to a website and it is only natural that the UI design is simple, dynamic and user friendly. When it comes to UI designing, there are a couple of things that a designer must keep in mind.
